Info
The Food and Farming Discovery Trust (FFDT) Digital Hub & Motivait
The Food and Farming Discovery Trust (FFDT) is a charitable incorporated organisation that was formed in 2016 under the umbrella of Norfolk’s agricultural association; ‘The Royal Norfolk Agricultural Association’ (RNAA), it manages more than 22 regional and national partnerships.
Brief
The initial vision for the FFDT’s digital transformation was the creation of an easy to use, informative and appealing website that could host digital resources, set within the context of a wider digital engagement experience that encompasses learning, gamification, social media and loyalty. The overarching goal was for the Digital Hub to take visitors on a journey towards increased awareness, understanding and appreciation of food, farming and the countryside
Design
Taking the initial requirements into account alongside the insights and conclusions that came from a key stakeholder research and information gathering stage, the original website has been completely transformed into an easy to use, interactive and visually engaging Digital Hub
